MOWI Brand continues efforts to offer US consumers with salmon premium accessibility: Available for Online Grocery Shoppers on Instacart, Amazon Fresh, Target.com, and Shipt.com
Miami, FL — March 11, 2025 — With the growing demand for accessibility and home delivery services, MOWI Salmon is now accessible to U.S. consumers through major online platforms including Instacart, Amazon Fresh, Target.com, and Shipt.com.
MOWI’s efforts to make it easier than ever for busy consumers to access accessible premium high-quality salmon products started back in 2020 with its launch at Amazon Fresh. Through the years, this initiative continued. Whether US consumers are shopping for everyday meals or looking for gourmet seafood options, the diverse range of MOWI products available online includes everything from ready-to-cook fillets and family-sized portions to premium smoked salmon and more.
Convenience and Freshness Delivered
MOWI’s commitment to freshness is evident in its packaging, which is designed to protect the product during transport. The brand’s skin-packed packaging ensures that each portion of salmon stays fresh, secure, and safe during home delivery. Whether consumers are purchasing salmon for weeknight dinners or special occasions, they can rest assured that MOWI products will arrive at their door fresh and ready to cook.
“Consumers are increasingly seeking the convenience of online grocery shopping, and we’re committed to make MOWI salmon available through some of the most popular platforms like Instacart, Amazon Fresh, Target.com, and Shipt.com and counting,” said Diana Dumet, Senior Director of Marketing at Mowi CP of Americas. “The skin-packed packaging is specifically designed for home delivery, helping to maintain the quality and freshness of our premium salmon so that customers can enjoy a restaurant-quality meal at home with ease.”
Available for Every Occasion
MOWI’s online product offerings cater to a wide range of cooking preferences, from ready-to-cook portions perfect for a quick dinner to family-sized cuts ideal for larger gatherings. Whether customers are grilling, baking, or pan-searing, MOWI salmon delivers exceptional taste and texture with every bite. Additionally, MOWI’s products are available in multiple formats, including smoked salmon, pre-seasoned options, and even flavored butters, offering something for every taste and cooking style.
Where to Buy MOWI Salmon Online
MOWI products are now available for purchase through the following online grocery platforms:
- Instacart: Available at select retailers
- Amazon Fresh: Shop Here
- Target.com Lightly Smoked MOWI Salmon: Shop Now
- Target.com Value Pack MOWI Salmon Shop Now
- Shipt.com: Available at select retailers
This availability ensures that U.S. consumers can easily shop for MOWI’s premium-quality salmon products from the comfort of their homes, with convenient delivery right to their doorsteps.
About Mowi
Mowi, a Norwegian company with a legacy dating back to 1964, consistently delivers healthy and delicious seafood. As a leading aquaculture company, Mowi partners with the ocean to produce nutritious, high-quality seafood while maintaining a strong commitment to sustainability. Fulfilling a significant portion of the global demand for farm-raised Atlantic salmon, Mowi strives to minimize the environmental impact of seafood production by working with responsible farmers worldwide. With operations in 25 countries and over 14,000 employees, Mowi is dedicated to preserving the ocean and contributing to feeding a growing world population.
Mowi has earned the distinction of being ranked as the world’s most sustainable protein producer for four consecutive years by the FAIRR Initiative. The Coller FAIRR Protein Producer Index evaluates the world’s 60 largest publicly listed animal protein producers based on ten environmental, social, and governance criteria, including GHG emissions, deforestation, antibiotic usage, and working conditions.
For more information, visit www.mowisalmon.us or follow @MOWISalmonUS on YouTube, Instagram, and Threads.
For Media Inquiries, Contact:
Kathryn Hudson-Melians
MOWI CP of Americas
Phone: 305-794-5420
Email: kathryn.hudson-melians@mowi.com
