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A fresh salmon fillet topped with a rosemary sprig on a cedar plank over a flaming charcoal grill.
Press

From the journalists

At MOWI, we believe everyone deserves to enjoy our exceptional salmon. Our press releases provide valuable insights and information to help you make the most of MOWI Salmon. Stay tuned for tips and updates designed to enhance your culinary experience.

A fresh salmon fillet topped with a rosemary sprig on a cedar plank over a flaming charcoal grill.
MOWI CP of Americas Launches “MOWI Signature” – An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals
MOWI CP of Americas Launches “MOWI Signature” – An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals

MOWI CP of Americas Launches “MOWI Signature” – An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals

Chicago, IL – May 15th, 2025— MOWI, a global leader in aquaculture and premium Atlantic salmon, is proud to announce the official launch of MOWI Signature in the US Market, a new salmon program dedicated exclusively to serving the food service market. The unveiling will take place at the 2025 National Restaurant Association (NRA) Show at Booth #418
MOWI Launches Norwegian Salmon Fjord Burgers at select Sam’s Club stores in May 2025
MOWI Launches Norwegian Salmon Fjord Burgers at select Sam’s Club stores in May 2025

MOWI Launches Norwegian Salmon Fjord Burgers at select Sam’s Club stores in May 2025

Miami, FL – May 2, 2025 – MOWI, the world’s leading seafood company and a global pioneer in sustainable aquaculture, is proud to announce the launch of its new Norwegian Salmon Fjord Burgers, available at select Sam’s Club stores in the US starting May 2025. Crafted from Atlantic salmon raised in the crystal-clear waters of Norway’s fjords, MOWI’s
MOWI Salmon Earns the Prestigious Good Housekeeping Seal for the Second Consecutive Year, Expanding Recognized Product Lineup
MOWI Salmon Earns the Prestigious Good Housekeeping Seal for the Second Consecutive Year, Expanding Recognized Product Lineup

MOWI Salmon Earns the Prestigious Good Housekeeping Seal for the Second Consecutive Year, Expanding Recognized Product Lineup

Miami, FL – April 17, 2025 – Mowi, a global leader in premium salmon, is proud to announce that, for the second consecutive year, its products have been awarded the prestigious Good Housekeeping Seal. While MOWI first earned this recognition in 2024 for select products, this year, the list of certified items has expanded, reaffirming the brand’s on
MOWI Expands Ready-To-Cook Salmon Line with New Lightly Smoked Variety in the U.S.: A Gourmet Delight for Effortless Cooking
MOWI Expands Ready-To-Cook Salmon Line with New Lightly Smoked Variety in the U.S.: A Gourmet Delight for Effortless Cooking

MOWI Expands Ready-To-Cook Salmon Line with New Lightly Smoked Variety in the U.S.: A Gourmet Delight for Effortless Cooking

Miami, FL — March 12, 2025 — The MOWI Salmon brand is expanding its ready-to-cook seafood offerings in the U.S. with the launch of MOWI Atlantic Salmon Lightly Smoked Portions. After a successful soft launch in late 2024, this gourmet smoked salmon variety is rolling out to additional regional markets this year, offering consumers an easy, flavorfu
MOWI Brand continues efforts to offer US consumers with salmon premium accessibility: Available for Online Grocery Shoppers on Instacart, Amazon Fresh, Target.com, and Shipt.com
MOWI Brand continues efforts to offer US consumers with salmon premium accessibility: Available for Online Grocery Shoppers on Instacart, Amazon Fresh, Target.com, and Shipt.com

MOWI Brand continues efforts to offer US consumers with salmon premium accessibility: Available for Online Grocery Shoppers on Instacart, Amazon Fresh, Target.com, and Shipt.com

Miami, FL — March 11, 2025 —   With the growing demand for accessibility and home delivery services, MOWI Salmon is now accessible to U.S. consumers through major online platforms including Instacart, Amazon Fresh, Target.com, and Shipt.com. MOWI’s efforts to make it easier than ever for busy consumers to access accessible premium high-quality salm
MOWI Salmon Expands Initiatives to Continue Bringing Household Consumers Closer to High-Quality Salmon Through Edutainment Content, New Partnerships and Interactions at Retail Store Level
MOWI Salmon Expands Initiatives to Continue Bringing Household Consumers Closer to High-Quality Salmon Through Edutainment Content, New Partnerships and Interactions at Retail Store Level

MOWI Salmon Expands Initiatives to Continue Bringing Household Consumers Closer to High-Quality Salmon Through Edutainment Content, New Partnerships and Interactions at Retail Store Level

2025 is the Year MOWI Takes Consumer Education to the Next Level Miami, FL – February 26, 2025 – MOWI Salmon, introduces new initiatives for 2025, focusing on consumer education and culinary innovation. Building on its successful consumer-focused strategy, MOWI Salmon continues to raise awareness about responsibly farmed Atlantic salmon. Building
Mowi: Leading the Blue Revolution at Seafood Expo North America 2025
Mowi: Leading the Blue Revolution at Seafood Expo North America 2025

Mowi: Leading the Blue Revolution at Seafood Expo North America 2025

Miami, FL – March 10, 2025 – Mowi CP of Americas is excited to announce its prominent participation at the Seafood Expo North America (SENA) 2025, the largest seafood trade event in the region. The event will be held at the Boston Convention and Exhibition Center from March 16–18, 2025. This year, Mowi’s expansive 1,500+ square-foot booth (#217) wi
MOWI Brand Celebrates Five Years of Unmatched Innovation and Success in the U.S. Seafood Market
MOWI Brand Celebrates Five Years of Unmatched Innovation and Success in the U.S. Seafood Market

MOWI Brand Celebrates Five Years of Unmatched Innovation and Success in the U.S. Seafood Market

Marking a Milestone with Pioneering Products and Consumer-Centric Strategies Miami, FL – February 28, 2025 – The MOWI Brand celebrates its fifth anniversary, marking significant growth in U.S. retail, national online grocery presence, and innovation. As a leader in the American seafood industry, MOWI offers a variety of pre-packed, farm-raised Atl
MOWI Salmon: The Fish That Thinks It’s Fancy
MOWI Salmon: The Fish That Thinks It’s Fancy

MOWI Salmon: The Fish That Thinks It’s Fancy

January 13, 2025 – by Maggie Mauro https://famadillo.com/mowi-salmon-the-fish-that-thinks-its-fancy/ Ah, MOWI Salmon. Regular salmon wasn’t cutting it, and we needed a version that moonlights as a world traveler. With origins spanning Norway, Scotland, Iceland, Ireland, the Faroe Islands, Canada, and Chile, this fish has seen more countries
Fueling Your Body Right: Celebrating Healthy Eating Habits During Nutrition Month
Fueling Your Body Right: Celebrating Healthy Eating Habits During Nutrition Month

Fueling Your Body Right: Celebrating Healthy Eating Habits During Nutrition Month

New York, NY | March 11, 2024 11:32 AM Eastern Daylight Time NEWS RELEASE BY YOURUPDATETV March is National Nutrition Month, a pivotal time to reflect on the foods, meals, and habits that shape our health and wellness journey. Registered Dietitian Nutritionist, Mia Syn did a satellite media tour to share a few tips and help you enhance your nutri
Mowi launches “7 Origins of Salmon” campaign at Seafood Expo North America
Mowi launches “7 Origins of Salmon” campaign at Seafood Expo North America

Mowi launches “7 Origins of Salmon” campaign at Seafood Expo North America

Cliff White March 12, 2024 https://www.seafoodsource.com/news/supply-trade/mowi-launches-7-origins-of-salmon-campaign-at-seafood-expo-north-america Mowi Consumer Products (CP) of the Americas is showcasing its range of salmon options for retail and foodservice customers at the 2024 Seafood Expo North America. The subsidiary of Mowi, which is the wo
Farmed Raised versus Wild Caught Salmon
Farmed Raised versus Wild Caught Salmon

Farmed Raised versus Wild Caught Salmon

Hilary Tetenbaum Contributor https://www.usatoday.com/story/special/contributor-content/2024/02/29/farmed-raised-versus-wild-caught-salmon/72789444007/ In the seafood domain, discerning between farmed-raised and wild-caught salmon often ignites discussions steeped in misconceptions, especially about their nutritional benefits and ecological impacts
MOWI Salmon Transforms Big Game Sunday with Healthy, Delicious Alternatives
MOWI Salmon Transforms Big Game Sunday with Healthy, Delicious Alternatives

MOWI Salmon Transforms Big Game Sunday with Healthy, Delicious Alternatives

This Super Bowl Sunday, MOWI Salmon is revolutionizing game day snacking with a fresh video campaign and innovative recipes, showing how nutrient-rich salmon can be just as fun and flavorful as traditional game-day favorites. MOWI Salmon’s high-energy video campaign brings the excitement of football to the kitchen, pairing iconic game moments

Tasty Recipes

Try this!

Salmon Niçoise Salad with Dijon-Parsley Vinaigrette
Lunch• 30 Min •

Salmon Niçoise Salad with Dijon-Parsley Vinaigrette
Salmon with Spanish Ham and Hard Cider Inspired by Milk Street
Dinner• 25 Min •

Salmon with Spanish Ham and Hard Cider Inspired by Milk Street
Salmon Shepherd’s Pie
Dinner• 30 Min •

Salmon Shepherd’s Pie
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