, About us
Our story; from farm to fork

From our carefully nurtured broodstock, to the final product you buy in the store, every aspect of MOWI salmon is managed in exquisite detail, with total transparency throughout the journey. That's our MOWI promise to you.

, About us
We believe in the sea

(...that is why all our salmon is ASC certified)

, About us
The Mowi breed

Originally from wild Norwegian rivers, our unique MOWI salmon is now in its twelfth generation. Our carefully selected lineage ensures the unsurpassed premium quality and consistency that you will only find with MOWI salmon.

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MOWI traceability

How it works

, About us
  1. Scan the QR code on the packaging using your phone's camera or QR code scanning application, which you can download from the APP Store or Play Store.
  2. You will automatically be redirected to our app, where you can learn all there is to know about the MOWI salmon you hold in your hands.
  3. Learn how to cook delicious MOWI meals.
  4. See our recipes

Our traceability tool

MOWI salmon is 100 % traceable

You have a right to care about how your salmon was farmed and raised, and that is why we’re giving you this handy tool to help you understand where our salmon comes from. It’s very important to us to recognize that each fish has its very own story – find out the one behind yours…

Our history

Pioneering since 1964

, About usOur adventure started in 1964 on the small and sparsely inhabited island of Varaldsøy, in the Hardanger Fjord, and in the little town of Bergen. A small group of enthusiasts, fueled with a bold vision, untold energy, and a love of everything to do with fish, became the pioneers of a new idea borne of an age-old tradition: farming the sea.

From its backyard beginnings, Mowi is now a world leader in the field of marine farming, producing more farmed salmon than any other company. Although much has changed over the intervening decades, our pioneering spirit remains the same now as it was in the beginning, allowing us to stay at the forefront of this exciting, dynamic and rapidly evolving industry.

“I think we’re going to the moon because it’s in the nature of the human being to face challenges. We’re required to do these things
just as salmon swim upstream.” 

Neil Armstrong


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